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Posiflex to Showcase Smart O2O Solutions at GITEX GLOBAL 2023


With a strong presence in both the Middle East and Africa, the showcase features demonstrations of the world's first clamshell POS Terminal, self-service kiosks for hotels, and Buy Online Return In-Store (BORIS) services.


Posiflex Technology, a global leader in Point of Sale (POS) systems and Smart Online to Offline (O2O) solutions, is pleased to announce its participation in GITEX GLOBAL 2023, to be held at the Dubai World Trade Center from 16 to 20 October. Posiflex plans to showcase its latest retail technologies enabled by Commercial Internet of Things (CIoT) and smart O2O solutions at the Middle East's largest technology exhibition, which brings together one of the world's most influential technological innovation ecosystems, where Posiflex has always had a high profile in the POS category over the years.


No.1 POS Brand in Middle East and Africa

According to the latest research from market intelligence firm RBR Data Services, a division of Datos Insights, Posiflex is the largest POS supplier in the Middle East and Africa region by shipments, boasting a market share of 47% in Saudi Arabia in 2022.

Posiflex is the leading one-stop-shop solution provider that designs, manufactures, and markets electronic POS systems and peripherals under its own brand, with full end-to-end operations and one-stop services. This means it possesses in-depth knowledge of every technical detail of its products and can offer highly customized solutions to perfectly fit various applications.


O2O Experience Zone: Bridging Business Operations Across Online and Offline Realms

For this year's GITEX, Posiflex presents an engaging O2O experience zone, allowing attendees to explore a range of the company's self-service kiosk and POS demonstrations. For instance, visitors can interact with a hotel check-in kiosk, gaining first-hand experience of the self-service check-in and check-out process. Additionally, they can use a restaurant kiosk to generate a voucher for a complimentary cup of coffee from the booth's bar counter.


Innovative Kiosk Designed for Buy Online Return In-Store (BORIS) Services

Another standout feature of our showcase is our innovative self-service drop-off kiosk, designed specifically for Buy Online Return In-Store (BORIS) services. This kiosk introduces novel experiences for both sellers and buyers, enhancing the convenience of e-commerce. It redefines the return process with automated drop-offs, offering a seamless returns experience that streamlines operations to benefit retailers and customers alike. By consolidating more returns volume and saving employees’ time, our fully accessible and intuitive self-service returns option underscores our commitment to evolving retail technology to meet the ever-changing needs of today's market.


The World’s First Clamshell POS Terminal

Posiflex has never stopped innovating in its traditional core business of POS terminals. At GITEX GLOBAL 2023, the company will be showcasing its latest flagship Haydn ZT series, the industry's first clamshell POS terminal with a modular and screwless design that offers unparalleled ease of repair and maintenance, minimizing downtime and saving huge costs that can be associated with a crash event.

Posiflex will also be showcasing its Gen9 POS Base, an all-in-one device that integrates I/O, power and a thermal POS printer in a hidden design for maximum space efficiency and allowing for a clutter-free countertop.


Kiosks Specialized in Hospitality

In the Star Products area, visitors can discover Posiflex's best-of-breed hospitality and retail kiosks. For example, the HK-2100/1600 series is a self-serve machine that integrates a scanner, card reader, and printer, allowing guests to check in or out of a hotel with reduced human contact. The JK-2400 series and slim EK series offer floor-standing or wall-mounted self-service solutions for restaurants, ticketing booths, and other retail or hospitality venues and can be equipped with either a single or double-sided monitor.


Embracing AI for Enhanced Customer Experiences

"Posiflex remains committed to delivering the latest technology and market-tailored products and solutions. At GITEX, we are showcasing our steadfast dedication to the Middle East and North Africa markets, along with our state-of-the-art innovations in POS, Kiosk, and O2O solutions," said Owen Chen, CEO of Posiflex. "Aligned with GITEX's theme of exploring AI's potential across domains, Posiflex is fully dedicated to embracing the AI innovation wave. Our company is making substantial investments in AI research and its practical applications to enhance product quality, elevate services, and enrich the overall customer experience."

We welcome you to visit our booth at Hall 1 E20. You can also contact us in advance to book a meeting with one of our representatives at GITEX GLOBAL 2023 to understand your challenges, needs and requirements for sourcing retail technology solutions.


About POSIFLEX Group

Posiflex Group is a leading global Commercial Internet of Things (CIoT) platform powered by smart Online-to-Offline (O2O) and software-defined embedded appliance solutions. Pillared by three brands, Posiflex Group consists of Posiflex as global top 5 brand in POS & Kiosk, Portwell as Embedded Foundry for AIoT Edge Compute, and KIOSK Information Systems (KIS) for managed self-service automation – together with a common mission to enable optimized productivity and superior customer journey across the connected world.

Posiflex to Showcase Smart O2O Solutions at GITEX GLOBAL 2023